Media and publications
One Turkish term per concept, across every video, episode and issue
If you publish for Turkish-speaking audiences, one idea rarely stays in one format: a video becomes a podcast episode, short clips, a newsletter, sometimes a book. We settle the Turkish term for each concept first, with the reasoning on record, then translate your subtitles, transcripts and texts to match. Viewers, listeners and readers meet the same word wherever they find you.
New topics, new concepts
Topics move fast
From science and economics to technology and health, the topics you cover often bring concepts Turkish has no settled name for, and someone on your team has to choose one.
Names spread with the audience
The word a channel uses travels into its comments and shares, and a poor choice spreads just as fast.
What goes wrong without settled Turkish terms
Different formats, different words
If the video uses one word and the newsletter another, your audience can’t tell at once that it’s the same topic.
Many hands, one channel
When scripts, subtitles and newsletters are prepared by different people, each may give a concept its own Turkish name.
An archive that disagrees with itself
When older episodes use one name and newer ones another, the channel ends up with two names for one concept.
What we do for your content
One glossary for every format
We look at the concepts across your videos, podcasts and texts together, settle their Turkish equivalents and record why. The decisions go into a glossary and a termbase.
The same term, subtitles to newsletter
Subtitles, transcripts and texts are translated from that record, so a concept keeps one Turkish name in every format.
Clear when a term is our proposal
Where Turkish has no settled term yet, the record marks ours as a proposal, so you can decide how to present it to your audience.
Products this solution uses
Media and publications is built on Video, adding Voice for podcasts and Text for newsletters, articles and books.
One title, every format
Here is one of our approved records, “inflation”, with our proposed Turkish term “edersizlik”, in a channel’s video, podcast episode and newsletter: the same word in all three.
Video
yüksek edersizlik
Voice
Edersizliğin ücretlere ve birikimlere etkisi
Transcript
edersizlik
Text
Edersizliğin ücretlere ve birikimlere etkisi
edersizlik oranı
“edersizlik” is our proposal for “inflation”.
- English Context
- Economics: high inflation, the inflation rate, the effect of inflation on wages and savings.
- Reasoning
- “Enflasyon” only borrows the sound. “Edersizlik”, from eder (worth), names what actually happens: money losing its worth.
Tell us about your channel or publication
Which channel, which formats, which languages? Send a short note, and we’ll tell you how we can help.
Get in touch